Thousands of people are building startups around property technology, with billions of dollars in seed-funding: $30bn and $50bn thus far. The industry is attracting a diverse culture of people from across the globe – with a strong percentage of women in the lead. [1] Due to this diversity, it brings…
While the digital revolution changed the way we work, go about our days, and communicate, it has also infiltrated the real estate sector. One of the most remarkable innovations that have emerged from the digital revolution is the Internet of Things (IoT), which has been swooping the headlines over the…
Couches that can transform into beds were an innovation loved by all minimalistic designers, and large furniture companies quickly joined the trend, with ‘hacks’ to living smart, saving people time, money, and space in their homes. As the movement progressed, ‘smart’ transformed into a different definition, reflecting the use of…
‘Back to the Future’ is a movie that has been watched by almost every household, which portrayed a world with driverless cars, laser screens, and other futuristic technologies. These futuristic technologies are no longer viewed as ‘futuristic’, as humanoid bots and driverless cars have become the hot topic across the…
Dubai holds a strategic location on the map, and the rise of proptech (property technology) in its real estate market has been attracting foreign investors from across the world. In the first quarter of 2018, Dubai witnessed a staggering AED 111 billion real estate transactions.[1] Throughout the year, the top…
A recent survey by Gartner shows that the right technologies break the barrier and enhances the growth of the real estate businesses by 36%. This means thousands of companies are not using the right tools for their businesses. Ultimately, the most significant setback faced by any department the most is…
The real estate industry is witnessing some interesting developments globally. From India to the Middle East, the slowing down of economies, introduction of new regulations and taxes and changing customer sentiments are making real estate businesses take a hard look at what they should be doing to close deals. Marketers…
There is only so much that offline marketing can offer, but it has its place in today’s virtual world where companies battle it out for user mindshare. The online world provides unparalleled benefits, which when leveraged, can bring windfalls to your business. Using the marketing features within a tool like…
