There is only so much that offline marketing can offer, but it has its place in today’s virtual world where companies battle it out for user mindshare. The online world provides unparalleled benefits, which when leveraged, can bring windfalls to your business. Using the marketing features within a tool like real estate ERP software is a great start, but there must be efforts dedicated towards it. The real estate sector is transitioning into a digital avatar, but for a realtor like you, there is always a gap between where your web presence is today, to where it could be with some efforts based on data-driven insights.
A survey by the National Association of Realtors shows almost 45% of realtors would like to see technology offerings in their company increase. It gives us an estimate into how companies need to cultivate a digital culture with real estate ERP software, markets their solutions, and drive efficiencies with the best software for property management. Let’s take a rundown at growing your online presence.
Build Web Authority & Drive Thought Leadership
On one hand, there are property management incumbents who are trying their hand at ‘digital’ techniques and are balancing their legacy and modern applications using real estate ERP software. On the other hand, there are new-age property management startups using real estate project management software and offering innovative solutions that new technologies can offer, as opposed to legacy technologies.
Both are focusing on digital marketing means to promote their niche products or building content that helps usher in a more effective realty community. While undertaking digital marketing, they understand the caveat to all of this is how major search engines like Google prioritise websites in their search rankings. It is based on quality content and the reputation that the site can build through various online means.
Building authority must be hinged on honing your real estate business skills, besides depending on how you can capitalise on the features offered by real estate ERP software. A study by Search Engine Land shows a 434% increase in indexed pages of companies that regularly blog. Building authority must be an important criterion in your quest to up your online presence.
Acing The Search Engine Game
The goal of every property management firm that is keen on wanting its piece of the online market action, must absolutely rack up the number of hours needed, to gain mastery in your domain. Malcolm Gladwell, in his book ‘Outliers’, says it typically takes about 10,000 hours of practice. In terms of upping your online presence, the marketing aspects of real estate ERP software from real estate software companies are self-learning and adapting, thanks to new agile technologies.
Translate those business and marketing learnings into the search engine optimization function, which is where your prospects, vendors and stakeholders go to quench their thirst for domain-related queries.
You can have a field day if you are ranked high by Google in its rankings when they use keywords that match with content to see the value of your offerings or blogs. They are more likely to keep your brand in mind and consider content that builds their business. In fact, while your website is being enhanced with content and quick-loading pages, the positioning and top-selling features of your business, like asset management or rental screen apps that are embedded, must be highlighted across all your marketing activities.
The best software for property management can drive this, while your search engine optimization and marketing strategies are doing their thing.
Leverage Social Media Platforms
Social media taps the curious aspect of human nature. Various social media platforms now cater to different market opportunities and human appeals that has made the world more social and connected. In the context of business presence online, studies by Hubspot show how 58% of brands using social media at least one year have seen improvement in search engine rankings.
For property companies like yours, using a real estate ERP software helps you get the journey started, by identifying your strengths and weaknesses in your asset portfolio, which regions are a priority to your strategy and more. Leverage that into your social media strategy with the platforms that are among the top 30 websites in terms of traffic. With real estate software companies now offering sophisticated features at affordable price points, promote the ones that make your site set apart, on social media to build brand authority.
Popular social media sites like Facebook and Twitter are known for their targeting capabilities, far better than search engine websites, helping you target your marketing to an unprecedented degree. Today, metrics from default tools like real estate project management software help you better engage your audience and build brand equity so it can be translated to business growth.
Use Cutting-Edge Cloud Property Management Tools
For a property management firm that uses single-use applications like Tally or Quickbooks and the indispensable excel sheets, the resources of its employees are squandered in mundane work or inconsistencies that a technology like real estate ERP software could easily take on. The software by real estate software companies today provide end-to-end management of all the major functions of a property business, offering operational efficiency benefits and marketing capabilities to get your promotional activities started.
Real estate ERP software also gives you functional based expertise and optimisation for accounting or asset management but doesn’t stop there. Take a panoramic view of all the modules offered with the best software for property management, and you can draw synergies from the combined entity. This will help you understand gaps and opportunities that can be fuelled by strategies that can grow your site’s online visibility.
There are property management companies making a killing when it comes to online marketing. If they can, then you can do much more. The key is to find the ones that best suit your business model, go-to-market strategy or the cadence of your users and their purchase characteristics.
The versatility of tools offered by real estate ERP software has grown that market to an extent where venture capitalists are investing billions of dollars. Those who dare to think beyond the ordinary, be it in terms of innovative campaigns or latching on to a relevant news trend can rapidly boost their brand’s online equity.
Thinking laterally and staying in a disruptive state as the world gets flattered is possible because of productivity hacks that tools like a real estate project management software offer. Stake your claim to fame by taking the path less trodden, and set benchmarks for the industry to emulate.
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